Home » Apple » UPDATED – Deeper: The Apple Card – A Wolf in (Titanium) Sheep’s Clothing?

UPDATED – Deeper: The Apple Card – A Wolf in (Titanium) Sheep’s Clothing?

apple card examples

 

The following articles provide a good overview of the Apple Card and the possible role it could play in the disintermediation of traditional wireless carrier phone payments.  Please note:  This is an emerging trend and not a “done deal” and it’s likely that this thread will be updated several times in the next few months.  Look for more when Apple launches their next generation of iPhones, likely in September:

  1. The Consumer Financial Protection Bureau’s (CFPB) report on the state of the consumer credit market is discussed in this week’s TSB. Very useful information, although it’s a bit dated (2016).   Link to full report is in the article and also here.
  2. Link to the actual announcement of the Apple Card last March is here. Apple Pay/ Apple Card discussion starts at 23:59.
  3. CNBC article from August 9 describing the fact that Apple was offering the Apple Card to as many current Apple users as possible. Goldman Sachs is applying many learnings from their Marcus (consumer banking) product to make the Apple Card as broad as possible.
  4. Ken Segall’s blog post “The Ghost of Apple Card Past” that is referenced in TSB is here.
  5. Bloomberg article that explores Apple Card’s Terms and Conditions and reports that Apple may have additional financing options in mind with this product.
  6. Wall Street Journal review of the Apple Card (detailed and thorough). A subscription may be required.
  7. To get an idea of where Apple Card could go, have a look at the current My Best Buy financing options. Remember – Best Buy is not a manufacturer – Apple should be able to provide even better offers.
  8. Mastercard CEO Craig Vosburg CNBC interview on the Apple/ Goldman Sachs/ Mastercard relationship is here.
  9. CNBC article quoting yours truly as well as Craig Moffett on the impact the card could have on the carrier community is here.

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