Home » General » Winning the Gigabyte Game

Winning the Gigabyte Game

charlotte skylineWarming February greetings from the Tar Heel and Lone Star states.  The earnings train kept rolling this week as Charter, Dish, and DirecTV earnings were announced.  As we will discuss in next week’s recap of the wireline industry, Charter had the greatest opportunity to grow, and they did not disappoint. 

The Week in Review:  WhatsApp

First, a recap of the week.  On the mergers and acquisitions front, Facebook scooped up WhatsApp for $16 billion ($19 billion if you include $3 billion in Restricted Stock Units used to retain WhatsApp employees).  At $35.55 / active user, that’s a rich premium (WhatsApp subscribers pay a $0.99 fee for the messaging platform), especially considering their valuation less than a year ago when they raised their C (really B) round was $1.5 billion or$3.33/ today’s user.

whatsapp growthWhy the jump?  450 million active users (growing one million every day, and likely more since the announcement as this article explains), with 72% of them using the service every day.  Those bases do not come along every day, and in the hands of someone like Apple (or Google), the potential to interrupt Facebook’s magnificent run (stock up 25%, market cap up $35.3 billion since January 1) would be great.

The big winner here is Sequoia Capital, who was the sole backer of WhatsApp ($58 million in total investment now worth approximately $3 billion, an amazing return for its limited partners).  As this New York Times article shows, this is not the only time Sequoia has had a big payout:  YouTube, Instagram, PayPal yielded billions of additional returns to their partners over the past twelve years.

GENBAND also made a major announcement this week, buying telecom software and services provider uReach Technologies for an undisclosed sum (announcement here).  Combined with their purchase of Fring, the opportunity to white label professional consumer (“prosumer”) and small business offerings to Comcast, Verizon and others is real.  It will be interesting to see how deeply they integrate the application layer with the control/operating software layers to improve fring’s and uReach performance.

Finally, the Verizon acquisition of the Vodafone stake (45% of Verizon Wireless for $130 billion) finally closed on Friday (the announcement of the completion of the deal is here).  Vodafone is going to distribute $85 billion of the proceeds to shareholders and will likely use the remainder to strengthen their global mobile operations.  The transaction is immediately accretive to Verizon shareowners.

It also creates one Verizon.  Many of us have been involved with “One [Insert Company Name Here]” initiatives in the past.  They tend to be euphemisms for headcount reductions.  While there will be reductions in Verizon’s workforce (specifically sales team alignment), this is going to be an asset leverage/ utilization exercise.

What Changes Are Ahead For Verizon FiOS and Wireless Customers? 

In the short run, Verizon will likely focus on three questions:

  1. Verizon Business Continuity Service PricingAre there enterprise customers that need mobile data solutions but have been held back by conflicting compensation or pricing structures?  The answer to this question is undoubtedly “yes” and it begins with the connection to the branch office.  Verizon’s Business Continuity Pricing starts at $0.40 per MB (not a misprint) and goes to $0.02.  Home Fusion needs a Branch Fusion counterpart with eligible and contributory per GB pricing of $20/ month and $6-7/ GB.  That would create a $125-150/ month connection to the Corporate LAN.  It’s low hanging fruit and a prime example of where integration meets coverage.
  2. Are there FiOS families (and small businesses) who would convert the entire family for an extra 10GB of Share Everything data (or provide a free FiOS speed upgrade for all new/ renewing Verizon Wireless + FiOS customers)?  Currently, Verizon wireless/ FiOS bundlers save $5-11 in monthly service charges.  $60-140 in annual savings per family is great, but 10 GB of additional data per month would be even better (and would drive up purchase of Verizon-connected tablets watching FiOS content outside of the home).  Overage concerns would be eased, and, with a Verizon Wi-Fi enabled router that could automatically switch one of more family members to the macro network because of congestion/ outage, customers would be happier.

      current Verizon capabilities 3.  How can Verizon make their current cloud offerings meaningful to every home and business user?  They started to show their hand on cloud integration (25GB included                    storage per line) in their MORE Everything pricing plan change.   Could an advanced network DVR be in the works?  The current offering is good (see features chart), but can                  wireless integration make it even better?  Could (a portion of) a DVR-recorded show be delivered to the phone for easy viewing?

There are a lot of changes ahead for Verizon in 2014, and we will hear more on these changes from Lowell McAdam on Monday.  Their trump cards are wireless data and FiOS speeds.  Wireless bundles like those described in question #2 above drive more traffic to Verizon and make it more difficult to switch.

The Common Bond:  Gigabyte Growth

The following chart shows the penetration of homes passed for Verizon FiOS as well as four large cable companies (Cox and Brighthouse are not included as they are private, but most analysts project their data penetration rate to be in the 45-55% range).

HSI Penetration chart

 

Verizon has had a terrific run over the past three years, growing customers (the numerator of the penetration ratio above) even with 15% growth of homes passed (denominator).  They have a long way to go, however, to catch Cox, Cablevision and Brighthouse.  Just as T-Mobile challenged the wireless industry in 2013 and 2014, Verizon needs to disrupt cable.

To win the Gigabyte Game, Verizon needs to focus on three primary characteristics:

  1. Extensibility of content using their wireless asset.  Use wireless to make it intuitively easy to pick up where I left off.  Lots of work to do here, but very possible.
  2. Expandability of a consistent Internet experience using Home Fusion.  Commit to broadband everywhere and drive applications that reinforce this capability (e.g., video servers that easily connect Verizon wireless and FiOS residences and businesses around the country.  See note above about GENBAND’s integration if you need other examples).  Verizon should be the home conferencing leader, not Apple.
  3. Extra savings and promotions for being loyal.  The concept of a “reward wallet” has been used successfully across many industries.  Verizon could easily extend this to FiOS Internet customers.  One month, it’s free beIN HD (for rugby and soccer/ football matches), which could be followed by HBO GO another month, and even Amazon or Netflix expenditures over a long summer vacation.  Accumulating balances allow families to save and they promote transactional choice (as opposed to capturing customers in a long-term subscription).

While regulators and advocates fight over the size and shape of a combined Comcast/ Time Warner, Verizon has the perfect opportunity to grow as an integrated company.  They will need to shed conventional telco wisdom and ask “What would T-Mobile do?” to win the Gigabyte Game.

Next week, we’ll recap Mobile World Congress (for those of you who are there, wouldn’t mind your thoughts on what surprised and disappointed you).  Thanks for the many comments on last week’s article (I think we topped 100 – too many to respond to this week, but each one was very thought-provoking).    Until then, if you have friends who would like to be added to The Sunday Brief, please have them drop a quick note to sundaybrief@gmail.com and we’ll subscribe them as soon as we can (and they can go to www.mysundaybrief.com for the full archive).  Have a terrific week!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: